Lo de Anselmo
The whole store, on the owner’s phone.
An online store the owner runs from the phone, across two locations, with a cash price and a card price.
Background
Lo de Anselmo is a liquor store with two locations, in La Plata and City Bell, Argentina: wine, beer, aperitifs, whisky, gifts and convenience-store basics.
The problem
With hundreds of products and prices that change all the time, a list on Instagram doesn’t cut it. They needed a catalog people could actually buy from, with a cash price and a card price, that the owner could update without depending on anyone.
Find what you’re looking for
Delivery or pickup at your location
WhatsApp or Mercado Pago
What we built
For your customers
- A catalog of about 223 products in 12 categories, with search, filters and deals.
- Cash price and card price, always in plain sight.
- 2-step checkout: delivery by zone, or pickup at the location of your choice.
- Send the order on WhatsApp, or pay online with Mercado Pago.
- “Repeat my last order” in one tap.
- Store mode for people coming from Instagram: straight to ordering.
- Age verification on the way in.
For you (the admin panel)
- Bulk price increases by category, with a preview before you apply them.
- +10% and +20% buttons for the card price.
- Stock: available, last few units or sold out (it hides itself).
- Deals with an expiration date that switch themselves off.
- Photos, banners, hours, zones, phone numbers and payment methods, all editable.
- “What’s moving”: what gets added to carts the most, and what people searched for and couldn’t find.
Details that sell
2-step checkout
Delivery or pickup by location, then WhatsApp or Mercado Pago.
Ready for ads
Meta Pixel and Google Analytics installed, firing after the age check.
Nobody undercharges
Orders arrive with both prices, cash and card. No doing the math by hand at the counter.
What they ask for that you don’t carry
The panel shows what people searched for and didn’t find: demand that’s already there.
Inflation, handled in a minute
Raise prices on a whole category at once, with a preview, from your phone.
Seriously lightweight
Images went from 15 MB down to 2.9 MB. It loads fast on mobile data.
Project facts
- ~223 products · 12 categories
- 2 locations: La Plata and City Bell
- Cash price and card price
- Checkout via WhatsApp or Mercado Pago
- Images cut from 15 MB to 2.9 MB
- Admin panel handed over with a manual and a quick-start guide
We publish numbers once the client confirms them. Nothing made up.
What it’s built with (in plain English)
- Orders to WhatsApp
- Mercado Pago payments
- Admin panel on your phone
- Loads fast on 4G
Technical
- Custom HTML + JavaScript
- Supabase
- Vercel Functions
- Mercado Pago Checkout + webhook
- Meta Pixel + GA4
