Mr White Burgers
Orders straight to WhatsApp, with no apps in the middle.
What we built
- Burger and drink builder
- 5 delivery zones on a map
- Owner’s admin panel on the phone
Websites & systems · La Plata, Argentina
Websites that sell.
Big-brand design at small-business prices. Orders straight to your WhatsApp, zero commissions, and you own everything.
- From USD 290
- Live in ~7 days
- 0% commission on sales
- 20+ websites, apps & systems built
- Restaurants
- Mr White Burgers
- Stores & catalogs
- Lo de Anselmo
- Distributors
- Noruega Energy
- Fresh pasta shops
- Buona Pasta
- Real estate
- Car dealerships
- Motion branding
- Productos Digitales
Showreel 2026 · 0:54
Sound on
[05] The problem
How much are you handing the apps?
- P-01Up to 30% commission on every order.
- P-02The customer belongs to the app, not to you.
- P-03Answering “How much?”, “Is it in stock?” and “Can I pay monthly?” all day long.
- P-04Your website doesn’t sell. Or you don’t have one.
Your customer already chose you. Why pay someone else for that?
// Calculator
Do the math.
Enter how much you sell per month on delivery apps. We’ll do the rest.
In US dollars, roughly. Drag the slider or type the number.
DoorDash and Uber Eats charge roughly 15–30% (2026 estimate; depends on your plan).
Conservative estimate
from USD 590
Adjust assumptions
If you take payments online, your payment processor (Mercado Pago, Stripe) charges its own fee, not Cobalt. Cash or bank transfer: 0.
USD 29/mo
Hosting, changes, support and backups. Optional.
What you hand the apps every year
USD15,000
5,000 × 25% × 12 months
Move 30% to your own channel and you save
USD 4,150a year
First-year savings, after paying for the website: USD 3,560
Your website pays for itself in
2months
What you pay in year one
Apps: USD 15,000 a year
Your own website: USD 590 once + USD 29/mo
A rough estimate based on your numbers and the plan’s starting price. Doesn’t include your own delivery costs. Cobalt charges no commission on sales.
[06] Solutions by industry
Built for your industry.
Not a template with your logo on it. A system designed around how your business sells.
Goodbye commissions. Hello customers.
Your menu with sizes and add-ons. Orders land on your WhatsApp complete, with the delivery zone and the total.
- Complete orders on WhatsApp
- Delivery zones on a map
- Promos that apply themselves
Sales · from USD 590
Your catalog sells while you sleep.
Hundreds of products with search and stock levels. Customers pay online or order on WhatsApp.
- Cash and card pricing
- Bulk price updates
- See what people want that you don’t carry
Sales · from USD 590
First they look. Then they call.
Your listings, presented like a design magazine. Every inquiry goes straight to your WhatsApp.
- Listings with big photos
- Online home valuation
- WhatsApp on every listing
Sales · from USD 590Concept · demo
Show the monthly payment, not just the price.
Your inventory with filters, a page for every car and the monthly payment calculated instantly. Buyers reach out ready to decide.
- Payment calculator
- Trade-in valuation
- Test drive booking
Sales · from USD 590Concept · demo
Your whole business, in one system.
Customers, orders, deliveries, collections and banking in one place. Everyone sees what’s theirs.
- Owner dashboard and TV mode
- Bank reconciliation
- AI assistant
System · from USD 990
Restaurants
Goodbye commissions. Hello customers.
Your menu with sizes and add-ons. Orders land on your WhatsApp complete, with the delivery zone and the total.
- Complete orders on WhatsApp
- Delivery zones on a map
- Promos that apply themselves
Sales · from USD 590
Stores & catalogs
Your catalog sells while you sleep.
Hundreds of products with search and stock levels. Customers pay online or order on WhatsApp.
- Cash and card pricing
- Bulk price updates
- See what people want that you don’t carry
Sales · from USD 590
Real estate
First they look. Then they call.
Your listings, presented like a design magazine. Every inquiry goes straight to your WhatsApp.
- Listings with big photos
- Online home valuation
- WhatsApp on every listing
Sales · from USD 590Concept · demo
Car dealerships
Show the monthly payment, not just the price.
Your inventory with filters, a page for every car and the monthly payment calculated instantly. Buyers reach out ready to decide.
- Payment calculator
- Trade-in valuation
- Test drive booking
Sales · from USD 590Concept · demo
Systems & CRM
Your whole business, in one system.
Customers, orders, deliveries, collections and banking in one place. Everyone sees what’s theirs.
- Owner dashboard and TV mode
- Bank reconciliation
- AI assistant
System · from USD 990
[07] Case studies
Real work. Real clients.
Three different businesses, one idea: sell direct, with a system of their own.
Mr White Burgers
Orders straight to WhatsApp, with no apps in the middle.
What we built
- Burger and drink builder
- 5 delivery zones on a map
- Owner’s admin panel on the phone
Lo de Anselmo
About 223 products, 2 locations and an admin panel on the phone.
What we built
- Checkout via WhatsApp or Mercado Pago
- Bulk price updates
- “What’s moving” and zero-result searches
Noruega Energy
A complete CRM, custom-built for a distributor.
What we built
- Orders, deliveries and collections
- Bank reconciliation and an owner dashboard
- AI assistant · live demo
[08] Try it yourself
Your panel, in your pocket.
This is how you’d run your business from your phone on the Sales plan. Tap, change things and watch your website update.
Your burger spot · demo
Panel
Demo with sample data27/60
Try the Noruega CRM livePublic demo: pick a role and you’re in. Sample data only.(opens in a new tab)
It’s a demo: nothing gets saved. On your real website, changes show up in seconds.
I want this for my business[09] How we work
Four steps. No runaround.
Call and quote
Tell us about your business in a minute, then we hop on a short call. You get a fixed price and a delivery date, in writing.
Design
You see your website on your phone before it’s finished, and we fine-tune it with you before moving on.
Build and setup
We code it, load your products and test everything on real phones, from the WhatsApp button to Google.
Launch + 30 days of tweaks
We go live, show you how everything works and keep fine-tuning with you for 30 more days.
What we need from you
- Your logo, in the best quality you have
- Photos (no photos? We’ll show you how to take them with your phone)
- Products and prices: a spreadsheet or a photo of your price list
- The basics: who you are, your hours, your delivery areas
- If you already own a domain, access to it (we’ll walk you through it). We’ll never ask for your social media passwords.
Timelines start once we have your materials.
[10] Pricing
Clear pricing. No fine print.
A fixed price before we start. No commission on your sales, ever.
Launch pricing · valid for the next 10 projects, then it goes up
Presence
~7 daysGet found. Get messages.
fromUSD290
- A custom one-page website. No templates.
- Flawless on mobile.
- A WhatsApp button with a ready-to-send message.
- Google: SEO basics and your Google Business Profile.
- Your hours, location and social links, front and center.
- You own the domain and the code.
Recommended for restaurants and stores
Sales
~14 daysSell direct, with no apps taking a cut.
fromUSD590
- Everything in Presence.
- Online catalog, menu or inventory.
- A cart that sends the complete order to your WhatsApp.
- Or take payments online with Mercado Pago or Stripe.
- An admin panel on your phone: prices, stock and promos.
- Changes show up on your website in seconds.
System
~3–4 weeksRun your whole business from one place.
fromUSD990
- A custom app, CRM or system.
- Operations, orders, collections or bookings: whatever your business needs.
- Dashboards with the numbers that matter to your business.
- Works on phone, computer and tablet.
- We design it with you, module by module.
- Your data is yours. Always.
Monthly plan · optional
Care plan
Optional. Add it now or later.
from
USD29/mo
- Hosting
- Support on WhatsApp
- Backups
- 50% to get started
- 50% on delivery
- All prices in US dollars
- Bank transfer, or card installments via Mercado Pago in Argentina
- No commission on sales, ever
“From” is the floor. After our first call, you get your final number, and it doesn’t move.
Not sure which one? We’ll recommend one[11] Guarantees
If it’s in our control, we guarantee it.
Nobody serious can promise you how much you’ll sell. What we do control, we put in writing.
You own everything
The code, the domain and the data are yours from day one.
Terms
If you ever want to leave, you take everything with you: code, domain, data and logins.
Zero commission on sales
Not now, not ever. Whatever you sell, we don’t take a cent per order.
Terms
You pay for the project once and, if you want it, the Care plan. If you take payments online, processing fees go to your payment provider (like Mercado Pago or Stripe), not to us.
30 days of tweaks included
After launch, the touch-ups you need are on us.
Terms
Tweaks to what we built: copy, photos, prices, design details. New features are quoted separately.
Fast on mobile
Loads fast even on a weak 4G connection. If it scores under 90/100 on Google’s mobile test, we optimize it for free.
Terms
Measured with Lighthouse (mobile) on the homepage, on delivery day. Third-party add-ons installed later (pixels, chat widgets, embedded videos) don’t count.
[12] Who’s behind it
You talk to the person who builds it.
Luciano Brocchi
Founder of Cobalt · La Plata, Argentina
How much does it cost?
Presence starts at USD 290, Sales at USD 590 and System at USD 990. These are “from” launch prices: after our first call, you get a fixed price that won’t change.
Which currency do I pay in? Can I pay in installments?
We quote in US dollars: 50% to get started and 50% on delivery. In Argentina, you can pay in pesos at the official BNA rate on the day of each payment, or in card installments through Mercado Pago, at your card’s interest rate. Anywhere else, we’ll agree on the payment method when we send your quote.
How long does it take?
Presence, about 7 days. Sales, about 14. A System, 3 to 4 weeks. You get the date in writing, and the clock starts once we have your materials.
What do you need from me?
Not much: your logo, your products and prices (a spreadsheet or a photo of your price list works), photos if you have them, and your hours and delivery areas. We handle the rest.
Who writes the copy and takes the photos?
We write the copy, built to sell, and you approve it. If you have photos, we polish them. If you don’t, we’ll show you how to shoot them with your phone or recommend a photographer (paid separately).
Can I change prices and stock myself? Can customers pay online?
Yes. The Sales and System plans come with an admin panel on your phone: change prices, mark items as sold out and switch on promos, and it shows up on your website in seconds. Orders reach your WhatsApp ready to go, or customers pay online with Mercado Pago or Stripe. Your call, or both.
Who owns the website?
You do. The code, the domain and the data are yours from day one. No lock-in: if you ever want to leave, you take everything with you.
What if I don’t sell more?
We give you a channel of your own, fast and commission-free, fine-tune it with you for 30 days and show you how to bring your people over from Instagram and WhatsApp. A website sells when people show up, and that’s where we help. Nobody serious will guarantee you sales.
Will I show up on Google?
We set everything up so Google can find you: SEO basics, speed, your business details and your Google Business Profile. Nobody serious can guarantee the top spot, but you’ll start off on the right foot.
Why not Shopify, Wix or DoorDash?
They’re generic tools: templates that all look alike, subscriptions that keep going up and, with delivery apps, up to 30% of every order. Keep the app as a storefront if you like; your regulars should order from you directly. With Cobalt, you get a system built for your industry, with no commissions, and it’s yours.
What if I want to add more later?
You can, and most clients do. Start with what you need today and add more later: a catalog, online payments, an admin panel, a full system. Since the code is yours and custom-built, it grows without starting from scratch.
[14] Let’s get started
Ready to start?
Tell us about your business in a minute. We’ll reply on WhatsApp and, after a short call, send you a fixed price and a date.
Step 1 of 4
We don’t store anything: your message is put together on your device, and you’re the one who sends it.
Prefer another channel?